Climate change judgements can depend on whether today seems warmer or colder than usual, this phenomenon is called local warming effect; a important demonstration of how opinion on n important issues can be constructed in
response to a direct enquiry, rather than retrieved from memory. Although previous researches had demonstrated that the effect occurs, studies have yet to explain why or how temperature abnormalities influence global warming attitudes. A better understanding of this effect can help explain the public’s reaction to climate change. Across five studies, this research team fond evidence of attribute substitution, whereby individuals use less relevant but available information (for example, today’s temperature) in place of more diagnostic but less accessible information (for example, global climate change patterns) when making judgements. Moreover, they rule out alternative hypotheses involving climate change labelling and lay mental models, like for example that people mistakenly related long-term climate and short-term temperature deviations .Finally, they shown that present temperature abnormalities always lead to an overestimation of the frequency of similar past events, thereby increasing belief in and concern for global warming.
I think this is a really interesting article to read because it shows that we aren’t concerned enough about this problem and how de don’t really trust the statistic database of temperatures and think that the problem is there a day and at the next one is gone, but it also shows how could we start listening and accting against the problem and it’s appealing to oír memory